Local search for small business SEO Service

Prospective customers are looking for your business online. Make that connection happen with local search.

Optimizing your local search listings helps bring new customers right to your business.

Google+ Local, which used to be known as Google Places, is a free online platform that Google provides. It has two purposes – to help business owners increase their online visibility and to help people find, engage with, and review businesses in their local area for local search. It’s effectively the most comprehensive and accessible business directory ever created. It’s much more than just a directory though, as it’s social and interactive too.

Google+ Local pages are for businesses that serve customers primarily in their local area, with examples of types of businesses that the pages are meant for including, but not being limited to: accountants, builders, salons, couriers, dentists, driving schools, gyms, photographers, recruitment agencies, restaurants, caterers, electricians, estate agents, garages, plumbers, solicitors and many others.

Whenever someone is using anything Google related, and searches for something which Google determines to have local intent, such as ‘italian restaurant’ or ‘restaurant in Park Royal’, links to 3 Google+ Local pages will be displayed. These local business listings in Google are valuable for a few reasons:

  • They’re normally located above the standard search results.
  • Your business’s address and phone number is displayed alongside them.
  • A direct link to your business’s location on a map is provided.
  • A direct link to reviews left by your customers is provided.

When clicking through to a business’s Google+ Local page, people can see the following:

  • The business’s name, address and phone number.
  • A description of the business.
  • The business’s location on a map.
  • The business’s opening hours.
  • A link to the business’s website.
  • Photos and videos related to the business.
  • Reviews of the business left by previous customers.
  • A rating out of 5 for the business (based on scores given by previous customers).

This is an example of what a local search looks like:

Local search for restaurant in park royal

iubiDigital can help you to improve your local search rank.

What your audit could include…

Depending on your bespoke requirements, your website’s organic search (SEO) analysis and review could include, but is not limited to, the following areas:

  • On-page optimisation analysis and review
  • Review of your website’s content
  • Backlink profile analysis
  • Google Analytics review
  • A review of up to four of your main competitors’ websites
  • A review of your social media strategy

All of our conclusions will be compiled in a comprehensive summary together with bespoke strategy recommendations for your online success.

Contact Us

Why Social Media Can Be Fatal for Your Company

Social Media Mistakes,

With experts attributing about 1/3 of all the time we spend online to social media, it’s hard for any brand to deny the allure of going social. Marketers go where their audiences dwell, and just about everyone is tied to at least one social media platform. Please do not mistake this mass consciousness as a space where anything goes. There are numerous social media horror stories that illustrate it can be brand suicide.

The bottom line is this: if you don’t know how to use social in a way that elevates your company, you may in fact cause irreparable damage. To prevent these mistakes from taking down your viable business, heed the warnings the brands who have gone before you just didn’t see coming. We’ll examine a few key public mistakes, and discuss ways your brand can prevent an epic social failure.

McDonalds: Be Careful What You Wish For

Anyone watching the #alsicebucketchallenge knows the immense power of a viral hashtag campaign. While ALS, the non-profit behind the campaign, has received a small spotlight of backlash, most of the press has been insanely positive and uplifting for their overall awareness.

If, however, your brand is controversial, be wary of attempting a hashtag movement. McDonalds, I’m talking to you.

Over a year ago, this fast food giant decided to launch a full-scale social campaign asking folks to recall their earliest Happy Meal memories, attached with #McDStories. Yes, a few folks followed suit and posted warm and fuzzy stories. But the haters came out in spades, and memories like this were shared:

Should McDonalds have known better? Without a doubt. If you’re not keeping tabs on what the masses are saying about your brand, you’ll find out the hard way. McDonalds has known for decades that many take their practices to task. Asking the public, then, to weigh-in in this manner was a huge can of worms. And once launched, #McDStories was a very difficult campaign to stop and recover from.

It’s OK if you’re controversial; just keep that in mind as you chart out how to make your content viral. Don’t give people a reason to share any negative experiences. This requires more creativity, but better to spend your prowess here than in massive recovery mode once the damage has been done.

Boners BBQ: A Reminder That, Even in Social Media, the Customer is Always Right

Boners BBQ took the 2012 award for worst social media behavior when they decided to use the public platform to berate a customer for leaving a negative Yelp review. Let this be a prime lesson in what not to do – ever ever ever.

When an unhappy customer took her tale to Yelp, she did so in a well written and diplomatic fashion – there were even positive remarks made, so it wasn’t just an ill-informed tirade. As a payback, however, Boners left a scathing Facebook post about her, including posting her photograph for all to see. They then used profanity in discussing not only their view of the customer, but any commenter that dared to not support their position.

If you think this is just common sense, think again. Brands commit social suicide daily by using the space to attack those that attempt to provide feedback. Don’t ever resort to such retaliation. Whoever manages your social profiles must be an expert at taking negative feedback and spinning it all into a positive. Be gracious and grateful for any share. Offer coupons to angry customers, or at least apologize for the situation and offer to make things right. Resorting to name calling and offensive language can create a movement so swift, you can wind up without a loyal fan base in no time flat.

Celeb Boutique and American Apparel: Awareness About Current Events is Crucial

There’s a cutting edge marketing technique wisely utilized by many these days called ‘newsjacking’ (http://www.sitepronews.com/2013/09/13/build-audience-facebook-actually-cares-success/). In a nutshell, this tactic involves immediate integration of live events into successful marketing campaigns. Things that happen on telecasts like the Emmys are key, as are trending news events.

This is a delicate balance, however, as emotions run high when events are transpiring. If you choose to integrate occurrences that involve tragedy or destruction, it’s even more imperative to do so carefully, and with obvious compassion.

For lessons in how not to execute newsjacking on social media, we have two perfect examples. The first is from a clothing boutique in Aurora, CO called Celeb Boutique. Their social media manager noticed that, on the day of the Aurora shootings, #Aurora was trending. Instead of uncovering why that might be, they jumped in on the action. Here was their first related tweet:

Request a Proposal

Title: (required): Your Name (required):
Your Email (required): Your Phone (required):

What is your budget?

 Over £10,000 £5.000 - £10.000 £2.000 - £5.000 £500 - £2.000

Enter Your Project Brief