How to create the most optimized web page?

Optimized web page easy and efficient.

This article is showing  you how have to look an optimized web page.

If you SEOs (SEO optimizer), then the question you often hear. Unfortunately, no single answer. But, nevertheless, there is a set of useful techniques that help get closer to answering this question. In this post I will share our best recommendations to achieve “perfection” page optimization and location of keywords. Or at least something close to it. Some of our councils confirmed by data, research and testing, while others are based on intuition and common experience. As with all SEO advice, we recommend the constant testing and honing, well, this post will help you begin the process of optimization. Example “perfect” page optimization with the key phrase “chocolate Donuts”: HTML Head Tags

  • Title – the most important page element to use keywords or phrases at the beginning of the tag. In our studies, the correlation data, we came to this schedule:
    The importance of the query in the tag Title. The horizontal axis – the position of the keyword in the title page, vertical – weight for Google.

Naturally, the use of a key word or phrase at the beginning of the title page has a direct correlation with high rank, while the offset keywords lowers the wound.

  • META Description – although this information is not used for the ranking of any one of the leading search engines, this tag is an important place to use keywords or phrases due to the release of these in a brief piece of text (snippet), which is displayed in the search results list. Use of this tag also helps to raise the ratio of clicks (CTR or click-through rate) from the search results, thus increasing traffic from search engines, regardless of the wound page.
  • META Keywords – Yahoo! is the only search engine that uses the meta keyword tag to recognize the pages, but not to the ranking. And now, when the system is Microsoft’s Bing search to replace Yahoo !, the last of the reasons for using this tag goes into oblivion. This fact, as well as the danger of the use of keywords in this tag to the study of competition has led to the fact that the SEOmoz never recommend using this tag.
  • Robots META – tag is also optional to use. The only thing that this tag should not contain, as an instruction to restrict access of search engines.
  • Rel = “Canonical” – more and more complex site (and hence, the larger and more complex organization that is working on it), the more frequently we recommend the use of canonical URL tag to prevent the creation of duplicate pages, unintentionally added rows URL, which will lead to problems with search engines and lead to a waste of potential “juiciness links» (link juice).
  • Other Meta tags – tags offered by DCMI or FGDC , look attractive, but currently do not carry nor any benefit to the CEO with the major search engines, as well as create unnecessary complexity and increase the speed of loading pages.


  • Length – Short URL-s “perform” better in search results, and most likely it will copy them, rather than long, in order to share them or link them.
  • Location keywords – keywords closer to the domain name in the URL, the better. Thus, performs better than, and so it is the most recommended way to optimize (though it will not bring huge benefits in the ranking)
  • Subdomains or Pages? – Despite the slight advantage of the use of keywords in the subdomain of the folders or pages, links algorithms popularity of search engines shift the balance toward the benefits of folders / pages rather than to the side of subdomains.
  • Slo dividers in – dash (or hyphen) still occupy niche “kings” among separators URL-ah, and despite promises that underscore receive the same weight discrepancies with other methods lead to the fact that it is necessary to use a dash ( hyphen).

Body Tags

  • The number of repetitions keyword – You can not specify the exact number of times or the best uses of keywords on a page. But here’s what we usually serves for a long time. “2-3 times shorter page 4-6 times at high and never more than that required in the context of common sense on the page information.” The resulting effect of another use of the keyword is so low that the aggressive use of this option is simply unreasonable.
  • Keyword Density – Being nothing more than a myth, this algorithmic component of keyword density nonetheless tries to capture the minds of even the real masters of SEO optimization. Despite the fact that more frequent use of the keyword has the potential to increase the ranking of, there is no doubt that keyword density has never been a formula for calculating the relevance ranking.
  • Using variations of the keyword – It has long been suspected influence of this parameter on the ranking of search engines, which, however, had not been investigated deeply enough, however, can help optimize content and, therefore, he should pay attention to. We recommend the use of at least one or two variations of the keyword, as well as the division of key phrases in the text.
  • H1 Title – This H1 tag has long been considered very important to optimize the pages. Our recent correlation studies show that this parameter is very small due to the high sores (almost no, really). But despite the undeniable proof is little correlation between H1 and ranking, we still recommend using it as the title of the page and use the keyword in the title
  • Tags H2 / H3 / H4 / Hx – Even less importance than H1, and is therefore recommended the use of these tags only when necessary. These tags do not have (almost) no weight in SEO optimization.
  • Alt Attribute – Surprisingly, this attribute has long been considered insignificant, showed a rather serious due to the high sores in the course of our research. Thus, we strongly recommend the use of graphical components (images, photos, etc.) on the important landing pages with the key phrase in the ALT attribute in the tag IMG.
  • Image file name – Due to the fact that the image search may result in a sufficiently large amount of traffic on your page, the file names recommended keywords used on the page.
  • Bold – Using keywords in Bold (Bold) is well sooooo little weight in SEO, nevertheless recommended the selection of keywords at least once.
  • Slope selection – Suddenly, the allocation of the slope (Italics) shows a high correlation with high rankami than isolation Bolden, and therefore it is recommended to use this option for a keyword or phrase in the text.
  • The text of internal links (Internal Link Anchors) – No tests have not yet proved that search engines take into account the text in their alogritmah. Or to put it on slang SEOs, title anchor at internal linking is ignored by search engines.
  • HTML comments – As above, it is clear that search engines ignore text in the comments.

Internal links and location in the architecture of the site

  • Click-Depth – The general recommendation is that the key phrase takes the greater the rank, the higher it will be in the structure of the site, and thus, the less clicks you need to do to get to that URL-a.
  • Number and percentage of internal links – Pages, which often refer to, have a higher weight. Therefore, increasing the number of links on the page can help in the ranking (yes, internal links ALSO included).
  • Links to content and navigation Permanent – It turns out that Google and other search engines are trying to identify the position on the page as an element in the analysis of reference. Thus, the use of links in the style Wikipedia page body rather than in a permanent navigation may give certain bonus. Do not forget that Google considers only the first link on the page that he sees in HTML.
  • Location links in the sidebar and footer (Sidebars & Footers) – Recent patent applications, publications on the search topics, as well as experience of the team and other SEOmoz SEO practitioners suggest that Google probably just stop using links in the footer, and to a lesser extent in the sidebar pages . Thus, if you use the link in permanent navigation, it makes sense to use the top navigation menu (on the content) for the purposes of optimization SEO.

The structure of the page

  • Keyword Location – It is recommended that important keywords occur in the first 50-100 words, or even earlier, the content of the page. The search engines seem to prefer those pages in which the keyword appears before the text.
  • The structure of content – Some SEO practices argue that the content format – introduction, body, examples, conclusions or journalistic narrative style, data, conclusions or allegory – affects the optimization, but there is no specific data to substantiate this fact. Nevertheless, he considered the ideal format that best suits the content and visitors.

Why we do not always obey these rules?

The answer is quite simple. The truth is that in the process of issuing a great web content we sometimes forget, sometimes ignore, and sometimes deliberately do not obey these rules, the best optimization SEO. Optimizing pages while undoubtedly important, is only part of a larger puzzle forming ranking:
Components algorithm ranking Google (based on a survey of 72 optimizers in the study SEOmoz’s Biennial Search Ranking Factors): Of course, the correct page optimization gives a significant result, but, in my opinion, it is follows the rule of 80 to 20. If you will be able to apply 20% of the main elements (title, URL-s, internal links), which are described in this article, you will get 80% (or even more) of the maximum possible result from the optimization of the page . Practical tips for ranking Interestingly, page optimization (on-page optimization) does not play the most important role in the quest to achieve top ranking. In fact, a complete list of which will lead to the first position, looks like this:

  • Availability – content that the search engines will not see or will not reach to that, will never be able to influence the formation of the ranking. So, the availability of content plays the most important role.
  • Content – Your site must contain a highly attractive, high-quality material that will not only attract interest, but also encourage visitors to share this information. Viral My Content is the most important factor in calculating the ranking, because it will create the highest conversion rate links (the ratio of those who visited the site, to those who have made reference to it after viewing).
    Paging Key Elements (On-Page Elements) – correctly using keywords in the most important elements (headers, URL, internal links) gives a big bonus for ranking pages.
  • Visitor experience – ease of use, the interface and the overall impression of the site strongly influence the creation of references and citations, as well as on the conversion ratio and site navigation with the incoming traffic.
  • Marketing – I want to say that “the great content is no substitute for good marketing.” Excellent marketing machine or a powerful campaign have the power to attract more links than, say, the content may deserve. And although it may seem unfair, but it is the principle on which capitalism worked for the past hundred years. Disseminate information is often as important (if not more important) than to be right, to be honest or to be valuable.
  • Deep Paged Optimization – gently applying all of the above just 5 points – really useful to. But, for better or worse, deservedly being at the very bottom of the list, this optimization does not give the same value for the ranking, rather than the first 5 points.

For a professional optimized web page or a complete Website SEO audit, please fill up the form from Contact Page.

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Top 10 Tips for Choosing a Website Design Agency

There are lots of web design agencies out there, but how can you narrow this down to a few most suitable agencies? We’ve put together the top 10 key points to look for when choosing a new web design agency.

1. Check out the agency’s track record

It’s important to always check the portfolio / case studies of the web design agencies you are considering. Do you recognise the company names? Do a Google search and check that the companies exist and have the same website that the agency designed. Do you like the website designs they have produced? Ask yourself: Are they user friendly designs? Do they represent the brand / company well? Would you use this website? Do they have experience of website design in your field? Do the website’s meet their objectives?
Also, ask the web agency if they can send you references or testimonials from customers. And when you get these testimonials, make sure you check them out. Call the clients up and check that the testimonials are real.
Finally, ask how long the agency has been running. Age doesn’t always matter, but it does help.

2. Availability – Ask about who would be looking after your account

Everyone has heard the stories of the ‘unavailable’ web design agency, so make sure you get a phone number not just an email address (and not a premium rate number either). Ask the design agency what the turnaround time is for responding to emails. Remember if you have urgent changes you need to be able to through to the design agency as quickly as possible. 
At Alchemy not only do we have a great creative team to design your website, but we have a dedicated account management team. There is always someone on the other end of the phone who’s up to speed about your website strategy who can give you a progress report and answer any queries you may have.

3. Find out how big the team is

You want your web design agency to be big enough to ensure that if your account manager is off sick or on holiday your business is not forgotten. 
Do you prefer a larger, higher resourced agency or a smaller, more flexible agency? The general rule would be to find a web agency that reflects the size of tasks and projects you require. If you have 5000 employees but your actual marketing and development requirements are reasonably low, you are only likely to need an agency of 5-10 employees. If you have 100 employees, but you are heavily reliant on outsourced projects, a larger agency may be more suitable.
Ultimately, you need to find the right size company for your needs.

4. Age of website design agency

Age doesn’t always matter, but in this industry it can be an important factor. The web has seen many changes in a relatively short space of time, if a website design agency has been in business for five or more years it have obviously been managed well. The internet has seen the boom and bust of many company’s; those that live to tell the tale are obviously being run well.

5. Are the staff approachable and professional?

It’s important that you connect with the people managing your account. The best results will be created when you create a partnership with your web agency. 
Do they provide you with a generic quote of do they talk to you to find out more about your business? Do they use a lot of jargon or explain things clearly? Have they taken the time to tailor their offerings to you? Are there suggestions relevant and suitable for your business? Far too often, company’s try to sell you products that you don’t need. 
Ask if your website will be used in the portfolio on the web design agency’s site? At Alchemy we ask all our clients if we can add their website to our design portfolio.

6. Check out the agency’s terms and conditions

This is quite important and helps avoid problems further down the line. Ask questions such as: 
• Are there any hidden costs, like set up fees or holding fees? 
• Can you make staged payments for your web project? 
• Are updates and maintenance included in the website design fees? 
• Are bug fixes charged for?
• Will you get a copy of the source files?
• Who owns the source code?
• Are the files back-up?
At Alchemy we believe you should be able to see exactly what it is you are getting when you commence your project. That’s why all or costs are itemised and we give our clients the source files to their websites. 

7. Capabilities

Find out what the capabilities of the agency are. Often, it’s helpful to get the CV’s of all staff employed. Quite often, agencies will have a bias of some kind. The best agencies will have a balance of online marketing, development and creative. 
If you have specific requirements – make a list and ask the agency what their proficiency is in the specific skills.

8. Do they outsource their work?

Check to see if your project will be developed in house or if it will be outsourced. Ask to meet the design or technical team. If work is going to be outsourced, find out where, are you able to contact the team? There are many cases of company’s who have an account management team, and an outsourced development team. The problem with this scenario is the quality of the work produced. Does the account management team check the back end code? Does it meet current guidelines and legal requirements? 
At Alchemy we will provide you with a dedicated product team who will look after all your needs. You can meet everyone who will be working on your project, so you can be assured they understand the needs of your web project. We complete all our work in house and have tight quality control regulations so you can be assured of top quality website design, development and online marketing.

9. Do they provide balanced approach to online marketing as well as web design?

What other services to the web design agency offer? Do they have experience of search engine marketing? Will they build the site to maximise search engine performance? Have they done online marketing before?

Alchemy have been running search engine marketing and online marketing campaigns since the company was founded in 1998. We are familiar with all the tried and tested techniques and are at the cutting edge of new trends.

10. Is their work coded to the best coding standards?

Does the site meet the W3C guidelines? What browsers does the web agency test their work in? 
It’s important that you’re site be developed to the best possible standard, best practice is to ensure all sites are DDA compliant and built to W3C guidelines, meaning your site will be accessible to all.
Gone are the days of one browser, there are now a plethora of internet browsers available, including Internet Explorer, Chrome, Fire Fox, and Safari. It’s important to ensure your site can be viewed properly in all of these browsers.

“iubi – Digital Marketing Servicesiubi - digital marketing services” provide those services to you, our projects are not just design friendly, also SEO friendly, that make you save money and time when you want to promote your website in Search Engines.

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