26th October 2015 Daniel Bogdan

Local search for small business SEO Service

Prospective customers are looking for your business online. Make that connection happen with local search.

Optimizing your local search listings helps bring new customers right to your business.

Google+ Local, which used to be known as Google Places, is a free online platform that Google provides. It has two purposes – to help business owners increase their online visibility and to help people find, engage with, and review businesses in their local area for local search. It’s effectively the most comprehensive and accessible business directory ever created. It’s much more than just a directory though, as it’s social and interactive too.

Google+ Local pages are for businesses that serve customers primarily in their local area, with examples of types of businesses that the pages are meant for including, but not being limited to: accountants, builders, salons, couriers, dentists, driving schools, gyms, photographers, recruitment agencies, restaurants, caterers, electricians, estate agents, garages, plumbers, solicitors and many others.

Whenever someone is using anything Google related, and searches for something which Google determines to have local intent, such as ‘italian restaurant’ or ‘restaurant in Park Royal’, links to 3 Google+ Local pages will be displayed. These local business listings in Google are valuable for a few reasons:

  • They’re normally located above the standard search results.
  • Your business’s address and phone number is displayed alongside them.
  • A direct link to your business’s location on a map is provided.
  • A direct link to reviews left by your customers is provided.

When clicking through to a business’s Google+ Local page, people can see the following:

  • The business’s name, address and phone number.
  • A description of the business.
  • The business’s location on a map.
  • The business’s opening hours.
  • A link to the business’s website.
  • Photos and videos related to the business.
  • Reviews of the business left by previous customers.
  • A rating out of 5 for the business (based on scores given by previous customers).

This is an example of what a local search looks like:

Local search for restaurant in park royal

iubiDigital can help you to improve your local search rank.

What your audit could include…

Depending on your bespoke requirements, your website’s organic search (SEO) analysis and review could include, but is not limited to, the following areas:

  • On-page optimisation analysis and review
  • Review of your website’s content
  • Backlink profile analysis
  • Google Analytics review
  • A review of up to four of your main competitors’ websites
  • A review of your social media strategy

All of our conclusions will be compiled in a comprehensive summary together with bespoke strategy recommendations for your online success.

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About the Author

Daniel Bogdan SEO Specialist based in Watford

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