7 Critical SEO Errors of E-commerce Websites

SEO ecommerce

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that is far from reality. Hoe to do seo for ecommerce

The sad fact is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites.

Today we are going to go over 7 common SEO errors of online stores and e-commerce websites.

1. Lack of Product Description

From my experience, this error usually is made by online gift stores (in the broad sense) and online clothing shops. Unfortunately, the complete lack of a text description of the product virtually puts an end to the chances of the page being in the top 10 of a search engine query, even in the case of low-frequency queries. So be sure to add a description to the item card; do not kill your page’s chances.

Lack of Product Description

For example, these boots. Nothing special, just boots. Of course, the picture speaks a thousand words, but the search engines cannot see images. So make sure to add a description of the product.

A great way to measure how much unique content you need is to measure the default word count of a blank product page. Count all the words that are used in your navigation, sidebar, footer and any text that is present on a blank product page. Make sure your unique text, exceeds that “default” word count in order to have a heavier weight on unique content.

Obviously the more unique content you write for your product description will always be better for your SEO efforts. However, keep the following things in mind:

Only write quality descriptive content that helps your customers make purchasing decisions.
Don’t copy content from other websites. The search engines will penalize you for doing this.
You may want to test what description word count helps with purchase conversion. Too much content might hurt.

2. Using Product Descriptions from Manufacturers

If you want to be filtered by the search engines, just add a description from the manufacturer. This action can guarantee your site will be banned from the search engines.

The thing is that these descriptions are distributed to many online stores. And most of them are leaving the text in its original form. All this leads to a number of pages with non-unique content and filters from Google. To make this an even worse mistake, these manufacturer descriptions are usually not written in a way that sells.

The rule here is: always create unique content. Google has been getting better and better at kicking websites down the rankings because of duplicate content and content scraping.

Now creating unique content for thousands of products or wildly varying inventories can be a daunting task. I’ve been there before. You may want to consider putting a NO INDEX meta tag on product pages that you can’t write unique content for.

If you have thousands of product pages that you either can’t get to, or will be out your inventory in a matter of days, then certainly consider keeping them out the search engines. The point here is you don’t want to have thousands of pages with no unique content compared to only a few that do. What this does is it makes your website look like it has automatically generated thousands of simple webpages to try to gain SEO traffic. That’s exactly what you don’t want it to look like.

It’s much better to keep your SEO in good standing than let it suffer from poorly optimized product pages or a spammy looking content strategy.

3. Lack of Product Reviews

About 70% of buyers are looking for reviews of products on online stores or forums before making a purchase. This means that if your site has no such reviews, you are missing a very large percentage of the audience. Moreover, it is easier for review pages to reach the top of search results than selling pages.

Lack of Product Reviews

Amazon.com has allowed its users to not only buy products, but also leave reviews of books, gadgets, and more. Thus, they have created a whole community of book lovers who share their experiences.

The beautiful thing about product reviews from customers is:

They are creating unique content for your online store and it’s free! We’ve been talking about all the trouble involved by not having unique content and how hard it is to create it. Product reviews solve this problem!
It keeps the product page “living”, which can help to bring the search engines back more often. Anytime you can update your site more frequently, the better it is for your overall SEO efforts.

4. Not Optimizing Product Pages Based on The Search Demand

Be sure to consider the demand and search keywords that people are typing into the search engines when you write headlines, title pages, and product descriptions. Otherwise, you may create a situation in which you are promoting something that no one is searching for. This is a common mistake of stores with a great number of different goods.

For example, you could make a page by mistake that has the title tag, H1 heading and image alt tag information optimized for the keyword phrase “Floral Pattern Scarf”, when it would be much wiser to optimize for a more specific keyword phase such as “Chanel Floral Pattern Scarf.”

With that said, here are some tips to help you better optimize those product pages:

Use model numbers in your title tags and H1 headings.
Use brand names in your title tags and H1 headings.
Don’t forget to fill out your image alt tag information!
Don’t keyword stuff the page with the keyword phrase by repeating it over and over again.
And never, ever, use iframes to display content. Make sure your content actually exists on the product page it is meant to be on.
For more on-page SEO tips, be sure to read our article entitled The On-Page SEO Recipe for Peak Inbound Marketing Efficiency.

5. Non-Unique Titles

Another problem of the large online stores is duplicated title tags. Watch for their uniqueness and try to avoid identical values. It is the school foundation of SEO, but when we are talking about online shopping, for some reason, many have stopped observing this simple rule.

Here is what a title tag looks like if you view the source code of a webpage. This example is from the SEOmoz.org home page:

SEOmoz title tag

It’s difficult to create unique title tags when you sell multiple items from the same brand, or similar items from many brands. You will inevitably repeat the same keywords over and over again. Search engines are aware of this occurrence, and therefore you should focus on making unique key phrases.

A lot of online shoppers are searching for a key phrase oppose to a single keyword. A formula that tends to work well is the “band-model” title tag recipe:

For example your title tag should be structured in this way: Brand – Model – Item Type

Some real life examples could be: “Honda Accord Sports Coupe” or “Burton Aftermath Snowboard 2013″

An important tip for nailing down the right keywords is to survey your customers to see what language they use when they talk about the products you sell. The structure in which they phrase your products will clue you into how they might search for them.

6. Lack of “Speaking” urls

What is a “speaking” url? Here is an example: http://www.readanybook.com/ebook/harry-potter-and-the-prisoner-of-azkaban-65. Speaking urls are also known as “keyword friendly urls”.

lack of speaking urls

We see the name of the book right in the site address. It is very important in terms of SEO to create such a url for all of your products. No more anonymous IDs! Make your profile unique to the search engine with a unique url.

There are only three reasons why you should use speaking urls:

Semantics: It makes it easy for the customer or searcher to know what to expect when they click on the url. If you have an incredibly long url full of numbers and gibberish – it can look spammy and be a turn off.
Keyword and Anchor Link Luck: There is a chance that the URL will be picked up by another website and re-posted. Important keywords will be present in the anchor tag if they url is used as the anchor text. Getting keywords within anchor text that points back to your website is the main driver of getting to the top of search engine rankings.
Relevancy: Having relevant keywords in the URL used to be a big driver for domain names. Google is starting to put less priority on that, however it can’t hurt to have relevant keywords in your urls for product pages..

7. A Lot of Duplicate Content

Pages to print, archives with different sorting elements, tags, and more – all these things, which create duplicates, should not be indexed by search engines and must be closed in robots.txt. This is important because your site can get sanctions because of duplicate pages (especially on large sites such as many online shopping sites).

an example of a lot of duplicate content

This content appears on many pages of a fashion online store.

Here are some tips to trimming down duplicate content:

Use robots.txt to block areas that create duplicate content such as archives, tags and even category pages in some cases.
Use the canonical tag to indicate which web pages are the pages you want indexed. For example, if your shopping cart creates new urls because of reviews or comments (meaning you have more than one page with the exact same content, except one has reviews or comments and the original does not), the canonical tag will tell the search engines which page they should be paying attention to.
You can add nofollow attributes to links that point to areas of duplicate content. However, you have to be extremely thorough at making sure you find every single link that needs to be nofollowed (because Google will find them).
The Golden Rule of SEO – Make Usability a Priority
As you know, Google is a search engine that is very worried about its users and their experience. First of all, you should make your online store convenient and useful for customers in order to achieve its respect. What is good and unique to your clients – it’s good for Google.

The more time people spend on your site, and less they click back to the search results page is a great indication that Google is sending them to the right place.

Finally, people who like your website and what it has to offer are much more likely to link to it – and as we said before, links are what drive you to top the search results page!

What errors in online stores’ search engine optimization have you identified? Please leave them in the comments below.

Ask iubi digital for a Website audit seo ecommerce is very important for your business.

How to create the most optimized web page?

Optimized web page easy and efficient.

This article is showing  you how have to look an optimized web page.

If you SEOs (SEO optimizer), then the question you often hear. Unfortunately, no single answer. But, nevertheless, there is a set of useful techniques that help get closer to answering this question. In this post I will share our best recommendations to achieve “perfection” page optimization and location of keywords. Or at least something close to it. Some of our councils confirmed by data, research and testing, while others are based on intuition and common experience. As with all SEO advice, we recommend the constant testing and honing, well, this post will help you begin the process of optimization. Example “perfect” page optimization with the key phrase “chocolate Donuts”: HTML Head Tags

  • Title – the most important page element to use keywords or phrases at the beginning of the tag. In our studies, the correlation data, we came to this schedule:
    The importance of the query in the tag Title. The horizontal axis – the position of the keyword in the title page, vertical – weight for Google.

Naturally, the use of a key word or phrase at the beginning of the title page has a direct correlation with high rank, while the offset keywords lowers the wound.

  • META Description – although this information is not used for the ranking of any one of the leading search engines, this tag is an important place to use keywords or phrases due to the release of these in a brief piece of text (snippet), which is displayed in the search results list. Use of this tag also helps to raise the ratio of clicks (CTR or click-through rate) from the search results, thus increasing traffic from search engines, regardless of the wound page.
  • META Keywords – Yahoo! is the only search engine that uses the meta keyword tag to recognize the pages, but not to the ranking. And now, when the system is Microsoft’s Bing search to replace Yahoo !, the last of the reasons for using this tag goes into oblivion. This fact, as well as the danger of the use of keywords in this tag to the study of competition has led to the fact that the SEOmoz never recommend using this tag.
  • Robots META – tag is also optional to use. The only thing that this tag should not contain, as an instruction to restrict access of search engines.
  • Rel = “Canonical” – more and more complex site (and hence, the larger and more complex organization that is working on it), the more frequently we recommend the use of canonical URL tag to prevent the creation of duplicate pages, unintentionally added rows URL, which will lead to problems with search engines and lead to a waste of potential “juiciness links» (link juice).
  • Other Meta tags – tags offered by DCMI or FGDC , look attractive, but currently do not carry nor any benefit to the CEO with the major search engines, as well as create unnecessary complexity and increase the speed of loading pages.


  • Length – Short URL-s “perform” better in search results, and most likely it will copy them, rather than long, in order to share them or link them.
  • Location keywords – keywords closer to the domain name in the URL, the better. Thus, site.com/keyword performs better than site.com/folder/subfolder/keyword, and so it is the most recommended way to optimize (though it will not bring huge benefits in the ranking)
  • Subdomains or Pages? – Despite the slight advantage of the use of keywords in the subdomain of the folders or pages, links algorithms popularity of search engines shift the balance toward the benefits of folders / pages rather than to the side of subdomains.
  • Slo dividers in – dash (or hyphen) still occupy niche “kings” among separators URL-ah, and despite promises that underscore receive the same weight discrepancies with other methods lead to the fact that it is necessary to use a dash ( hyphen).

Body Tags

  • The number of repetitions keyword – You can not specify the exact number of times or the best uses of keywords on a page. But here’s what we usually serves for a long time. “2-3 times shorter page 4-6 times at high and never more than that required in the context of common sense on the page information.” The resulting effect of another use of the keyword is so low that the aggressive use of this option is simply unreasonable.
  • Keyword Density – Being nothing more than a myth, this algorithmic component of keyword density nonetheless tries to capture the minds of even the real masters of SEO optimization. Despite the fact that more frequent use of the keyword has the potential to increase the ranking of, there is no doubt that keyword density has never been a formula for calculating the relevance ranking.
  • Using variations of the keyword – It has long been suspected influence of this parameter on the ranking of search engines, which, however, had not been investigated deeply enough, however, can help optimize content and, therefore, he should pay attention to. We recommend the use of at least one or two variations of the keyword, as well as the division of key phrases in the text.
  • H1 Title – This H1 tag has long been considered very important to optimize the pages. Our recent correlation studies show that this parameter is very small due to the high sores (almost no, really). But despite the undeniable proof is little correlation between H1 and ranking, we still recommend using it as the title of the page and use the keyword in the title
  • Tags H2 / H3 / H4 / Hx – Even less importance than H1, and is therefore recommended the use of these tags only when necessary. These tags do not have (almost) no weight in SEO optimization.
  • Alt Attribute – Surprisingly, this attribute has long been considered insignificant, showed a rather serious due to the high sores in the course of our research. Thus, we strongly recommend the use of graphical components (images, photos, etc.) on the important landing pages with the key phrase in the ALT attribute in the tag IMG.
  • Image file name – Due to the fact that the image search may result in a sufficiently large amount of traffic on your page, the file names recommended keywords used on the page.
  • Bold – Using keywords in Bold (Bold) is well sooooo little weight in SEO, nevertheless recommended the selection of keywords at least once.
  • Slope selection – Suddenly, the allocation of the slope (Italics) shows a high correlation with high rankami than isolation Bolden, and therefore it is recommended to use this option for a keyword or phrase in the text.
  • The text of internal links (Internal Link Anchors) – No tests have not yet proved that search engines take into account the text in their alogritmah. Or to put it on slang SEOs, title anchor at internal linking is ignored by search engines.
  • HTML comments – As above, it is clear that search engines ignore text in the comments.

Internal links and location in the architecture of the site

  • Click-Depth – The general recommendation is that the key phrase takes the greater the rank, the higher it will be in the structure of the site, and thus, the less clicks you need to do to get to that URL-a.
  • Number and percentage of internal links – Pages, which often refer to, have a higher weight. Therefore, increasing the number of links on the page can help in the ranking (yes, internal links ALSO included).
  • Links to content and navigation Permanent – It turns out that Google and other search engines are trying to identify the position on the page as an element in the analysis of reference. Thus, the use of links in the style Wikipedia page body rather than in a permanent navigation may give certain bonus. Do not forget that Google considers only the first link on the page that he sees in HTML.
  • Location links in the sidebar and footer (Sidebars & Footers) – Recent patent applications, publications on the search topics, as well as experience of the team and other SEOmoz SEO practitioners suggest that Google probably just stop using links in the footer, and to a lesser extent in the sidebar pages . Thus, if you use the link in permanent navigation, it makes sense to use the top navigation menu (on the content) for the purposes of optimization SEO.

The structure of the page

  • Keyword Location – It is recommended that important keywords occur in the first 50-100 words, or even earlier, the content of the page. The search engines seem to prefer those pages in which the keyword appears before the text.
  • The structure of content – Some SEO practices argue that the content format – introduction, body, examples, conclusions or journalistic narrative style, data, conclusions or allegory – affects the optimization, but there is no specific data to substantiate this fact. Nevertheless, he considered the ideal format that best suits the content and visitors.

Why we do not always obey these rules?

The answer is quite simple. The truth is that in the process of issuing a great web content we sometimes forget, sometimes ignore, and sometimes deliberately do not obey these rules, the best optimization SEO. Optimizing pages while undoubtedly important, is only part of a larger puzzle forming ranking:
Components algorithm ranking Google (based on a survey of 72 optimizers in the study SEOmoz’s Biennial Search Ranking Factors): Of course, the correct page optimization gives a significant result, but, in my opinion, it is follows the rule of 80 to 20. If you will be able to apply 20% of the main elements (title, URL-s, internal links), which are described in this article, you will get 80% (or even more) of the maximum possible result from the optimization of the page . Practical tips for ranking Interestingly, page optimization (on-page optimization) does not play the most important role in the quest to achieve top ranking. In fact, a complete list of which will lead to the first position, looks like this:

  • Availability – content that the search engines will not see or will not reach to that, will never be able to influence the formation of the ranking. So, the availability of content plays the most important role.
  • Content – Your site must contain a highly attractive, high-quality material that will not only attract interest, but also encourage visitors to share this information. Viral My Content is the most important factor in calculating the ranking, because it will create the highest conversion rate links (the ratio of those who visited the site, to those who have made reference to it after viewing).
    Paging Key Elements (On-Page Elements) – correctly using keywords in the most important elements (headers, URL, internal links) gives a big bonus for ranking pages.
  • Visitor experience – ease of use, the interface and the overall impression of the site strongly influence the creation of references and citations, as well as on the conversion ratio and site navigation with the incoming traffic.
  • Marketing – I want to say that “the great content is no substitute for good marketing.” Excellent marketing machine or a powerful campaign have the power to attract more links than, say, the content may deserve. And although it may seem unfair, but it is the principle on which capitalism worked for the past hundred years. Disseminate information is often as important (if not more important) than to be right, to be honest or to be valuable.
  • Deep Paged Optimization – gently applying all of the above just 5 points – really useful to. But, for better or worse, deservedly being at the very bottom of the list, this optimization does not give the same value for the ranking, rather than the first 5 points.

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